An owner’s website for a 2026 Fountaine Pajot Aura 51 sailing catamaran in the British Virgin Islands. Built to make a week aboard feel inevitable, then hand every guest to the people who take the booking.
01 · The goal
The owners had a brand-new 51-foot catamaran and a management company that handles every booking. What they didn’t have was a place that made people want her.
The site had to sell the week, not just list the boat. It also had to tell the truth about how chartering her works: she is a bareboat charter, a captain and chef are optional, and bookings go through BVI Yacht Charters. So the brand became the boat itself, and every “book” button became a tracked handoff.
02 · The week we’re selling
03 · What we built
One long, calm scroll: the film, the yacht, the dining, life aboard, the itinerary, the rates and the FAQ. Written for the guest, laid out for a phone, and quiet enough to let the water do the selling.
Design · Copy · Build
The hero opens on a slow aerial over turquoise water, so the first thing anyone feels is the place. A sunset dinner film carries the dining section.
Film produced in-house while the owners’ own footage is on its wayA 9:16 reel with burned-in captions, so it works with the sound off in a feed. The owners can post it the same day, and it doubles as the first Meta ad.
Instagram · Facebook · Reels
No “rates on request”. The specs and all four weekly rates come straight from the management listing, so serious groups can do the math and split it six ways before they ever ask.
Source: the yacht’s management listingEach “Check availability” goes straight to Crude Escape’s page at BVI Yacht Charters with a tracking tag. When a booking comes from the owners’ own marketing, they can see it.
Handoff · AttributionGuests who aren’t ready can join the open-weeks list. When a week frees up, the owners have people to tell, before it goes back on the general market.
Email · Owned audience
05 · Results so far
From kickoff to the first live link the owners could open on their phones.
DoneOne drone hero film and one captioned reel, ready to post on Instagram and Facebook.
DeliveredOf booking buttons tagged, so every referral from the site can be traced.
LiveBooking and inquiry numbers from the first charter season. We’ll publish them here when they’re real.
PendingWe don’t invent case-study numbers. The owners are reviewing the site now, and the booking data belongs to the season that hasn’t started yet.
06 · Next on the chart
Moving the site to the boat’s own domain, so the reel, the ads and the owners’ posts all point to one name.
A short welcome series and instant alerts when a week opens. Click Behind the Build to see the flows.
A thank-you for past guests who send friends. An idea on the table, waiting for the owners’ sign-off.
Your turn
A boat, a ranch, a restaurant, a shop. Tell us what you want, and we’ll build your dream, then fill it with customers.